Why we don't offer a $99 site

A $99 site is a $99 template, not a $99 outcome. The template is free. What you're paying $99 for is the hour it took someone to swap a logo and a hero photo. You now own a page that 40,000 other small businesses also own — the same layout, the same stock photography, the same trust-me copy.

Templates are a bet that your customer won't notice. That bet used to win. It doesn't anymore. A tradie on a phone at 9:47pm, choosing between you and the next electrician in the list, is evaluating you in twelve seconds. The template looks like a template. They bounce. The bounce costs you the job.

If a template site converts at 0.4% and a custom site converts at 1.8%, the math is brutal: on the same 2,000 monthly visitors you're losing 28 calls every month to the cheaper site. At an average $600 job with 40% margin, that's $6,720 a month in gross profit that walked.

So the real question isn't 'why does WebX cost more than $99?' The real question is: 'what does the $99 site cost me every month for the next five years?'

The answer — in our data across 60+ Sydney small-business sites — is somewhere between $4,000 and $18,000 a month in lost contribution margin. A one-off $4,500 build pays for itself in the first 25 days.

We charge what we charge because we don't want to ship you the thing that's losing you money slower than it's making it.